Our B Corp™ Journey
Leaving the world a better place
Our B Corp journey began with a simple belief: business should be a force for good.
This is the story of how that belief shaped who we are, what we’ve learned, and the commitments we’re making for the future.
Where our B Corp journey began
Our Purpose before certification
From the very beginning, we chose a different path. Doing good wasn’t a strategy or a slogan – it was the heartbeat of who we were becoming. We’ve always believed that business should leave the world better than it found it, and that belief shaped us long before any framework or certification ever existed.
This belief inspired us, in 2016, to establish the Ecovis London Foundation, a charity dedicated to tackling homelessness in our local community. The Foundation embodies what we stand for: humanity, responsibility, and the conviction that meaningful change starts close to home.
Then came the Covid lockdown – a rare moment of pause in a world that suddenly stood still. During that time, we turned to the people who know us best: our clients, our employees, our partners, our leadership team, our founder, and our suppliers. We asked them three simple, powerful questions.
What are we good at? What do you care about? And what does the world need?
Their answers gave us clarity. Their voices didn’t just affirm our instincts; they crystallised our purpose. It was in those conversations that our shared ambition became clear:
To inspire better business by leading with humanity, fostering trust, and empowering change
Our purpose has guided our decisions ever since. It has shaped our culture, actions, and the way we support one another and the world around us.
Becoming a B Corp is one of the most meaningful milestones in living our purpose.
Ben Smith, Partner, Chairman of ELF
The moment we decided to pursue B Corp
There came a point when we realised that our purpose needed more than passion – it needed structure. Something that would hold us accountable and help us measure what truly matters.
We wanted our purpose to be more than a statement – we wanted it to be audited, accountable and lived every day.
Stuart Hinds, Managing Partner
As we aligned our strategy with the UN Sustainable Development Goals, we deepened our understanding of our impact. Partnering with The Disruption House and Compare Your Footprint challenged us, increased our transparency, and helped us understand our footprint with greater rigour.
These partnerships confirmed that we were ready to raise the bar – to match our long‑held culture with a globally recognised standard. B Corp offered exactly that: a credible, rigorous framework that measures behaviour, not just intention.
Our B Corp certification journey
The path to certification asked us to look at every part of our business through the lens of humanity, trust and impact. It challenged us to formalise practices we had lived intuitively for years and to refine the ways we support our people, community, and environment. We examined our governance, our environmental footprint, our culture, our policies, and our partnerships – all with one question in mind:
Are we truly leading with humanity, fostering trust and empowering change?
The process highlighted strengths to celebrate and opportunities to improve. It encouraged us to document long‑held practices, strengthen our commitments, and embed our purpose more deeply into our operations. It wasn’t always simple – but it was always aligned with who we are.
Our commitments for the future
Becoming a B Corp marks a beginning, not a destination. Certification has given us a clear roadmap for where we can strengthen our impact, and we’re committed to building on that momentum every year. Guided by our most recent B Impact Assessment, we’re focusing on the areas where we can create the greatest positive change – from embedding stakeholder‑centred governance for the long term, to enhancing the wellbeing of our people, deepening our support for our local community, and accelerating our environmental progress. We’re also working to reduce our emissions, raise expectations across our supply chain, and use resources with greater care. These commitments are how we’ll continue to grow with purpose – and how we’ll ensure our impact keeps rising alongside our ambition.
Thank you for believing in our purpose and helping us live it
Thank you for trusting us as we continue to grow responsibly
Thank you for walking with us as we work to inspire better business