2017 offers the Digital world further scope to create and define content that engages with consumers and delivers a user experience that won’t be forgotten.

The continued rise of Virtual Reality (VR) and Augmented Reality (AR) has been boosted by the massive success of Pokemon Go, and it is predicted by some digital influencers that within 3 years these technologies will be as commonplace as the use of the internet is today.

As the want for content grows alongside the need to collect data, the briefs will become more challenging, the ideas bigger and more complex.  The challenge of building and realising these ideas falls to the content producers and their ability to react and embrace change is essential.

Some say “Context” will become even more important that content, so it will just not be quality but relevance that will count in the future

In the process of creating the next piece of groundbreaking content, the rules will often be broken, conceptions challenged and boundaries pushed.   The nature of this process means that there should be scope to take advantage of HMRC’s Research & Development Tax Credit. The Digital/Content world currently does not enjoy its own tax credit like Film and TV, so being aware of the R&D tax credit is essential to ensure you’re taking full advantage the government’s generous stance towards tech companies.

Whilst companies in this sector are more speedboats that cruise liners, the fundamentals of supporting these businesses remain the same.  Whether in the start-up phase, experiencing rapid growth or consolidating your position, understanding the how the business model interacts with the creative process is crucial in supporting Digital/Content businesses reach their goals.