Kathy Innes

Head of Marketing & BD

+44 (0)20 7317 0987
kathy.innes@ecovis.co.uk

Specialist Areas

  • Brand management
  • Digital marketing
  • Strategy & planning
  • CSR

Qualifications

  • BSc (Hons) Psychology
  • MSc (Distinction) Marketing
  • Trained Mental Health First Aid Champion

Memberships

  • Fellow of the Chartered Institute of Marketing (FCIM)
  • Ecovis International EMEA Marketing Hub founding member
  • PMForum member
  • Heart of the City (HOTC) Member

A bit about me

Hello, I’m Kathy. With over 20 years’ experience as a qualified marketing professional (FCIM, MSc (Distinction), I am hugely passionate about my field!

Having ran my own business and worked in a variety of sectors prior to joining Ecovis, I have a deep understanding of brand strategy. This experience enables me to draw from multiple industry perspectives and introduce new ideas to our professional services firm and the Ecovis International network.

I take my responsibility to support our clients and fellow marketers very seriously, especially during these turbulent times. This is why I endeavour to share expertise and guidance, so that we may help our clients and business community respond to the impact of COVID-19. It’s important for us to focus on driving the economy forward, but in a purposeful and sustainable way. This is how we can inspire better business.

Personally speaking

My hobbies?

I’m a keen gardener and scuba diver, so when I’m not in the office, I can invariably be found digging in the mud or finning in the ‘big blue’!

Alternative career choice?

I don’t have one – this is my dream job! As the saying goes “If you do a job you love, you‘ll never work a day in your life.”

My favourite food?

I love food and sampling different cuisines. To me, nothing beats trying out new dishes on family and friends. Currently, I’m really enjoying Iranian recipes – the delicate spices and use of fresh ingredients are simply mouth-watering!

Connect on LinkedIn

by Kathy Innes

Building Brand Equity

11 May 2020

In this article, originally published by the Professional Marketing Forum, Kathy Innes (Head of Marketing at Ecovis) explores why, in a recession, firms need to be investing in their brands more than ever.

by Kathy Innes

Searching for Brand Purpose

1 September 2021

We hear a lot about purpose, but it can be difficult for marketers to justify why it makes business sense and to know how to go about finding it. In this article written for PMForum magazine, Kathy Innes, Head of Marketing and BD at Ecovis shared our story and a few suggestions.