Why are accountancy and legal firms behind the curve when articulating their purpose?
Following the publication of Bright Space Communication’s article in this month’s PM Magazine on why professional services firms are behind the curve when articulating their purpose, we are very excited to announce that we have been invited to take part in their virtual round table. The topic we’ll be discussing is on why professional services firms are behind the curve, how the sector is addressing this lag and how to overcome the obstacles you might face on ‘the purpose journey’.
Having recently taken our own Ecovis journey to “find our why“, this is an ideal opportunity for us to share our experiences with other professional services firms and offer some practical advice and guidance.
Lag behind or lead with purpose
Chaired by Simon Slater, Specialist Adviser – Legal and Professional Services at Bright Space Communications, he will lead a discussion between the panellists on their own learnings, challenges and success stories. Key findings of the research that Bright Space Communications carried out on the articulation of purpose by professional services will also be shared.
Panellists
Elliot Moss, Partner and Chief Brand Officer at Mishcon de Reya
Kathy Innes, Head of Marketing and Business Development at ECOVIS Wingrave Yeats
Ben Girdlestone, Director at Byfield Consultancy
Ingrid Brown, Principal at Bright Space Communications