Why do UK startups fail?

Based on our 30+ years’ experience in helping many overseas clients set up in the UK, here are some of the main factors which result in failure.


  • Lack of detailed market research
  • No USP,
  • Incorrect market entry or pricing strategy
  • Competition too strong
  • Poor recruitment of key sales staff.

There is an old saying “a strong management team and a poor product will succeed but not the reverse.” The overseas management may be too remote to understand the time investment required or cultural nuances of a different market to succeed.


  • Lack of sufficient funding for year 1
  • No clear view of what success or failure looks like after year 1
  • An inability to attract growth funding and poor UK side cash flow controls.

Location: Picking the wrong UK site location particularly for a goods business.

Planning: No proper business plan for the UK.

Market-readiness: Entering the market before the goods or service is market ready.

Read more about how we support International industry at every stage of Entering the UK Market business journey. As always, please feel free to get in touch with me to discuss your own business situation.

Further Reading

You may also find the information in these articles useful for the stage of your business

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