What key factors should I consider to ensure my product or service launch in the UK is a success?

For businesses launching products and services in the UK market, here is a summary of the key factors to ensure success.

Key factors for UK product & service launch success:

Rigorous pre-market entry planning is required and the most important aspect of that is market research.

Many start up’s fail because of insufficient market need for the goods or service. To my mind, you must be customer centric before launch. A product or service that is viable in the home market may not sell in the UK for many reasons, such as, greater competition or different technologies etc. It is important to speak to potential customers about their needs not the current attributes of your product. This may mean your product needs to be redeveloped or modified. Continue to align customer wants with the attributes of your goods or services.

Read more about how we support International industry at every stage of Entering the UK Market business journey. As always, please feel free to get in touch with me to discuss your own business situation.

Gerry Collins

Managing Partner

Further Reading

You may also find the information in these articles useful for the stage of your business

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