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"The Essential Guide to Data Analytics for Smaller Firms" ICAEW

Reuben Barry, our Director of Data Analytics is pleased to contribute to the latest edition of the ICAEW’s ‘Tech Essentials’ series and explains why firms need to innovate to accumulate!

This guide addresses the misconception that big data and the associated analytics are for big firms only - highlighting that smaller firms also have access to huge amounts of data, as well as significant data-sets externally, whether open government data or data on weather or footfall.