How can companies benefit from Data Analytics?

In this video, Reuben Barry, our Head of Data Analytics explains how SME's and Mid Market organisations can harness the techniques that were once the preserve of blue chip companies and the Big 4 accounting firms

For companies to benefit from Data Analytics "you have to start with culture, it starts at the top. A data-driven culture must be set by the leadership to empower the people within a business to truly use the available solutions that you create to make better decisions."